SECRETS of Social Media Marketing and Data Analysis

February 16th, 2010

The age of social media is upon us! In case you haven’t noticed, consumers are becoming more and more powerful and it’s all thanks to social media sites such as Facebook, Twitter, Yelp! and many, many more. Never has it been more crucial to know who your target audience is and to understand them. LUR’em Marketing and MacKenzie Corporation are bringing you a comprehensive workshop demonstrating how to use social media to grow your business, know your customers, and measure and interpret your efforts.

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Ten Reasons Why You Should Use A Social Media Project Manager

January 25th, 2010
Guest Blogger - Lin Chen

Guest Blogger - Lin Chen

Ten Reasons Why You Should Use A Social Media Project Manager

  1. First and foremost, using a social media project manager for your marketing campaigns would be less stress for you. We handle everything. We help you promote your business. We make sure you are consistent with your online campaigns. Basically, we provide a full service, all inclusive packages to keep you on top of your competition.
  2. In this tough economy, you want to make the most out of your money. Using a social media project manager is very cost-effective relative to relying on traditional methods of marketing (i.e. radio, TV, etc). You will not be wastefully emptying your wallet on traditional strategies that may not be effective.
  3. We do not waste time. We figure out the issues as a team. Therefore, using a social media project manager is time-efficient.
  4. Because a social media project manager works as a team and, thus, has expertise in all fields. Whereas, an individual may be an expert in merely one or two fields. You will not be paying an hourly rate for a full-time individual (i.e. $4000/month salary vs. a company monthly payment). In other words, you will not be paying for workmanship compensation. Therefore, outsourcing is cheaper.
  5. As a social media project manager, we ensure time deliverability. We use realistic time and cost measurements. Essentially, we get it done.
  6. It is a social media project manager’s job to keep up with the trends, in terms of the latest marketing techniques. We change our techniques based on the most recent trends.
  7. We have more resources as a social media project manager. We work as a team (versus an individual who works independently and has to outsource). Additionally, we have a growing contact list of bloggers, journalists, brand managers, and other crucial people in the marketing/PR realm.
  8. If any project issues were to arise, we deal with them. You don’t have to worry about a thing.
  9. A social media project manager will ensure brand consistency across every marketing campaign your company chooses to hold.
  10. As a social media project manager, we also will analyze the effectiveness of your campaigns. You will not need to hire a separate company—and not to mention, pay odds and ends—to measure how successful your marketing campaigns are.

Find ‘em. Get ‘em. Keep ‘em!

By Guest Blogger,

Lin Chen